Branding and Logo Design Package
Below is an example of how I like to work. For this project, I initially met with the client in person so he could tell me everything about his new company. From our conversation I helped create the brand identity of ‘Modern Code Artisans’.
Precise, perfect, professional, fresh, clean, and fast were the words that guided me in my design process. I wanted an old world artisan feel (the color palette came from different shades of metal and leather) but I used a modern clean font to lighten up the mood and communicate that this is a modern company that can create software that is fast and clean. Click through the gallery below to see the logo, all the design elements that can be used for any future marketing materials, the style guide, and example web pages.
To see the PowerPoint templates I created for Tempus Forge click here.
WHY DESIGN MATTERS.
FIRST IMPRESSIONS COUNT
When someone picks up a flyer from you or receives your business card, they are evaluating your business and your brand at a glance. You want to have marketing materials that are clean, easy to understand and that quickly communicate who you are and the value you offer to your clients.
EVERYONE LOVES A GOOD STORY
Your brand and corresponding design needs to resonate with your audience and answer the question of why you exist and how you can benefit your clients. This story is best communicated when I understand your brand identity and then use visual elements like color, photos, font styles, graphics, and clear legible text in my design that illustrate your message. I’m also available to help you think through your brand. Ask me about my branding workbook!
GOOD DESIGN MAKES YOUR BUSINESS MEMORABLE
Professional graphic design creates branding consistency across every customer-facing, visual aspect of a company. It helps the business become memorable and easily recognizable. All of your business’s printed products should match and be easily identifiable. Consistency means professionalism, and professionalism and reliability mean returning customers.
CREATIVITY CAN SET YOU APART
A company’s visual communications strategy should be unique and memorable. People naturally gravitate towards creative interesting design.
WORKING WITH A LOCAL DESIGNER
I want to build a long-term relationship with you and your business or organization! Initially I come meet with you in order to get to know your business and vision. The better I can understand your goals for the piece we’re designing together, the better I can match this vision in my design.
MY DESIGN PACKAGE:
The best projects I’ve done have been when a client has a very clear definition of their brand OR lets me help define their brand. From that branding work I then design their logo, style guide, and extra graphics to use in future materials or on their site.
Included in my design package is:
- A logo (and any variations on the logo that we may come up with).
- A style guide that gives you a set of colors to use in all future marketing materials, font(s), and tips on how to best use the graphics I’ve created.
- Business card design that is print ready to take to a printer of your choice.
- A few example web pages if needed. These are examples to take to your web developer in order to help them with the aesthetics of your site.
- Design elements. From your logo I can also create graphics to use as icons or section headers in future marketing pieces.