Design Projects

Business Card Design for Lee Corely

Fun little project for Lee from Corley Metalworks who needed a card for their handy work gigs. I decided not to create a logo logo for them because of the personal nature of this kind of work. People hire a handy person based on a referral, or they already know and trust them…people aren’t necessarily sold on the “concept” of this kind of work.

Overly branding a person’s trade or skill can backfire and look forced and exaggerated. The person and the work will speak for themselves…so the design should stay out the way of that process as much as possible.

I’m often a fan of just using a person’s name and title for a sole proprietorship vs coming up with a name for the business. Ultimately the marketing/sales efforts for a small one person shop boil down to personal connections. I wanted the card to be a reflection of Lee the highly capable handy queer minus a slick sales pitch.

I almost always create two sided cards. The front is the “BAM. This is who I am” side, and the back gives the reader the details they need to know.  Listing the skills Lee specializes in also gives the reader ideas of all the things that need fixing.
Lee can be reached at handyqueerlee@gmail.com

Boulder County Fair Poster Re-Design

My number one goal for this project was to make the poster more readable (see image below for original poster). I needed to use the Boulder County Fair logo and colors, but other than that I had a lot of artistic liberty. Instead of trying to educate the reader on what the fair is I focused on getting interest in coming to the iconic community event. The flatirons are so quintessential to Boulder County–I wanted to include them in the design to speak to the local community nature of the fair. I created a word cloud of the main highlights of the fair to catch the reader’s eye as they cruise by this poster in a storefront window and to mirror the feel of the fair–lots of fun sights, novelties, and activities happening at once.

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