My number one goal for this project was to make the poster more readable (see image below for original poster). I needed to use the Boulder County Fair logo and colors, but other than that I had a lot of artistic liberty. Instead of trying to educate the reader on what the fair is I focused on getting interest in coming to the iconic community event. The flatirons are so quintessential to Boulder County–I wanted to include them in the design to speak to the local community nature of the fair. I created a word cloud of the main highlights of the fair to catch the reader’s eye as they cruise by this poster in a storefront window and to mirror the feel of the fair–lots of fun sights, novelties, and activities happening at once.